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Since ’93 Annual Dinner: The Blueprint Award

Photo caption – left to right
Riki Bleau (Since’93 co-president), Kanya King CBE (founder and CEO of MOBO Group), Michael Eboda (CEO of Powerful Media Ltd) and Glyn Aikins (Since’93 co- president). 
Photo Credit: Earnest Simmons

2025 Honourees: Kanya King CBE and Michael Eboda

London, UK – Wednesday 15th October 2025: Kanya King, founder and CEO of MOBO Group, home to the iconic MOBO Awards, and Michael Eboda, founder and CEO of Powerful Media, publisher of the Powerlist of most influential Black people in Britain, were last night honoured with The Blueprint Award at the celebrated Since ’93 Annual Dinner. The award recognises trailblazers whose leadership, creativity and vision have transformed British culture, while setting the stage for the next generation of change-makers.

The Blueprint Award is both an award and an honour: a formal recognition of achievement and a heartfelt tribute to legacy. By celebrating those who have paved the way, Since ’93 ensures that the inspiration, impact and lessons of today’s leaders continue to empower future generations across industries.

Kanya King CBE has been a defining force in British music and culture for over three decades. Turning a bold idea into a global institution, she launched the MOBO Awards in 1996, establishing a powerful platform celebrating music of Black origin. Under her leadership, MOBO has helped launch the careers of countless artists while driving vital conversations around diversity and equity across the creative industries.

Far beyond an awards show, MOBO has evolved into a cultural and social movement. Through initiatives such as MOBOLISE – a platform championing racial equity in the workplace – MOBO UnSung, which mentors and spotlights emerging artists, and the MOBO Help Musicians Fund, which has provided over £1 million in grants, King has expanded the brand’s impact into education, entrepreneurship, and community empowerment. Together, these initiatives reflect MOBO’s enduring mission to create opportunities, amplify underrepresented voices, and drive systemic change within and beyond the creative economy.

As MOBO approaches its 30th anniversary in 2026 – with celebrations culminating in Manchester on 26 March – King’s legacy continues to grow. Recognised with a CBE for services to music and culture, she remains a trailblazer in entrepreneurship, inclusion, and cultural empowerment.

Eboda, a former lawyer, has spent his career rewriting the narrative around Black achievement in Britain. As CEO of Powerful Media Ltd, he is the driving force behind the Powerlist, the definitive annual ranking of the UK’s most influential Black leaders. His journalism career has seen him work for some of the nation’s most respected outlets, including The Guardian, The Observer, The Sunday Times and The Times. He was also Editorial Director of Ethnic Media Group, publishers of over 10 titles including The New Nation. Through his leadership, Eboda has created a platform that celebrates Black excellence at the highest levels of British society, inspiring generations to follow.

The Blueprint Award was presented to King and Eboda at Since ’93’s Annual Dinner in an evening that united leaders from music, business, lifestyle and culture to mark Black History Month.

King said: “This honour means a lot because it represents the power of vision, community, and legacy. When I founded MOBO, it was never just about music – it was about creating opportunity where none existed and challenging the status quo. To be recognised as part of The Blueprint is a reminder that the work we do today shapes the paths for tomorrow’s leaders. The most meaningful legacy is not what we achieve individually, but what we make possible for others.”

Eboda said: “It’s a real honour to be recognised with The Blueprint Award alongside Kanya, someone whose vision has transformed culture in the UK and beyond. For me, this celebration is about more than personal recognition – it’s about acknowledging the power of legacy, of building platforms that allow others to shine. The work we do with the Powerlist is rooted in the same belief – that visibility matters, that sharing our stories matters, and that by highlighting Black excellence, we create a blueprint for the generations to come. Tonight is a reminder that our responsibility is not just to succeed, but to make sure others can follow.”

King and Eboda join the list of previous honourees including Trenton Harrison Lewis, Senior Vice President at Warner Music Group, Lorna Clarke, Director of Music at the BBC, Raye Cosbert, Managing Director of Metropolis Music, Lord Michael Hastings and musician Kwame Kwaten.

Since its inception, Since ’93 has established itself as a cultural powerhouse. Bleau has represented some of the biggest domestic and international names in music including Emeli Sandi, Sam Smith, Wizkid, Tems, South African singer Tyla and Grammy nominated dancehall superstar Vybz Kartel.

But its mission extends far beyond music – as a full-service entertainment company, Since ’93 is dedicated to nurturing talent, celebrating Black achievement and driving representation at every level.

Since ’93 Founder Riki Bleau said: “The Blueprint Award is about legacy – recognising those who changed the game, but it’s also about looking forward. By bringing new voices into the room, we’re ensuring that the stories, lessons and impact of our honourees will inspire and empower the next wave of leaders in our industries.”

Since its launch in 2021, the Since ’93 Annual Dinner has become a defining fixture of Black History Month, paying tribute to the individuals whose leadership, vision and courage have reshaped British culture and beyond. With leading figures from BBC 1Xtra, Radio 1, Apple Music, Spotify, BET and across the UK cultural landscape in attendance, The Blueprint Award 2025 not only honours the exceptional contributions of King and Eboda but also reinforces the event’s role as a catalyst for connection, inspiration and generational impact.

ENDS

MEDIA INFORMATION

For further information contact:
Rebecca Spencer – Publicist ESPR
E: media@es-pr.co.uk


Notes to Editors

About Since ’93:

Since ’93 is a full-service entertainment company founded in 2012 by industry executive Riki Bleau.

The management arm is home to award-winning talent including Naughty Boy, Mojam, Krept x Konan, Zeze Millz, Popcaan and more.

The publishing arm was historically a venture with Stellar Songs, where we signed award-winning writers such as Labrinth, Emeli Sandé, Sam Smith, Eyelar and others. Our new writers include Joffstar, Robin Knightz, 4Play Jordz and Grammy Award-winning producer writer IO.

In partnership with decorated senior record executive Glyn Aikins, Since ’93 Records was launched in 2017, a JV with Sony Music Entertainment breaking acts like Fredo, Loski and Aitch. Since then, the label has built an exciting domestic & international roster including Tems, Cat Burns, Russ Millions, Khamari and more.

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ESPR Appointed PR Partner for Since ‘93 and Co-Founder Riki Bleau

We are proud to announce that ESPR has been appointed as the official PR team for Since ‘93, one of the UK’s most dynamic record labels, and its co-founder, Riki Bleau. This partnership will see us delivering strategic communications that spotlight both the label’s pioneering work and Riki’s influential leadership within British music.

Since its launch, Since ‘93 has become a powerhouse in the UK music scene building its reputation on an unrivalled ability to discover raw talent, shape unique artist brands, and release music that resonates not only across the UK but around the world. With creativity, innovation and cultural understanding at its heart, Since ‘93 continues to redefine the sound of modern British music.

At the forefront is Riki Bleau, a visionary music executive whose career has shaped the UK music industry for more than two decades. As co-founder of Since ‘93, Riki has played a key role in signing and guiding some of the nation’s most successful artists, including Naughty Boy, Emeli Sandé, and Sam Smith. 

Globally Since 93 played a key role in the rollout of Tyla’s album WWP, with the artist herself surpassing 3.63B streams. The roster continues to grow with dynamic new signings, including Jamaican dancehall star Shenseea and Nigerian hitmaker Shallipopi, whose breakout single Laho has racked up over 130 million streams.

Riki also worked with the “King of Dancehall” Vybz Kartel on his long-awaited return to the UK after 15 years. He engineered an honour and performance at the MOBO Awards, curated a private dinner attended by a who’s who of music, sport, media, and fashion, and supported Team Kartel’s sold-out arena tours across the UK and Europe. 

His achievements have earned him a place on the Powerlist of the UK’s most influential Black Britons and cemented his reputation as a driving force in British music. Riki’s unwavering commitment to empowering talent and championing creativity continues to set new standards across the industry.

Commenting on the partnership, Eva Simpson, founder of ESPR, said:
“We are thrilled to be working with Riki Bleau and the Since ‘93 team. Their influence on music and culture is extraordinary, and we look forward to telling the stories that showcase their impact, vision and creative brilliance.”

Through this collaboration, ESPR will bring its expertise in PR, media relations and cultural storytelling to amplify the voices of Since ‘93 and Riki Bleau, strengthening their impact both in the UK and globally.

ESPR has worked with clients and partners including Tudor Trust, Runnymede Trust, NHS, The Church of England, The Black Equity Organisation and Powerful Media. 

ESPR also champions the visibility of Black leaders and entrepreneurs such as Dean Forbes, Eric Collins, and Kevin Okyere (CEO, Springfield Group).

At ESPR, we continue to lead with strategic PR rooted in cultural awareness, insight and lived experience.

If you’d like to collaborate with us or invite Eva to speak at your event, we’d love to hear from you, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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Highlights: Campaigns, Coverage, and Celebrations

July has been a productive month for us at ESPR. Our team has been working on projects that reflect the heart of what we do, with a lineup of workshops, training sessions, campaigns, and upcoming engagements, connecting people, amplifying voices, and building strategic communications with purpose.

Here are some of the key achievements from a standout month…

ESPR began the month volunteering as part of the PRCA (Public Relations and Communications Association) School Outreach Programme at a secondary school in Croydon. ESPR’s founder, Eva Simpson, delivered a powerful PR workshop to a room full of bright and curious Year 8 students. Through interactive sessions and real-world storytelling, the students learned how public relations shapes narratives and influences perception. Feedback from the school revealed that every student walked away with a deeper understanding of PR and a renewed sense of career inspiration.

Soon after, ESPR facilitated a workshop for long-term client Tudor Trust. Following the launch of its new strategy, Change We Seek,  the Tudor Trust is undergoing a period of significant transformation not only in its funding priorities but also in how it communicates its purpose, values, and direction. As a long-established funder, Tudor Trust now places a clear emphasis on supporting communities that work towards racial justice, and are building power, changing systems, and creating deep, long-term change. However, this strategic shift has brought with it the need for a more transparent, more unified communications approach – both internally and externally.

ESPR held a workshop with Tudor Trust to help define its Mission, Vision and Key Messages for use in its communications going forward. 

Midway through the month, ESPR had the opportunity to work with the  Runnymede Trust team in an engaging social media workshop. As a leading race equality think tank in the UK, it was important to offer tailored insights that align with their mission. We explored content strategy, audience engagement, and the power of storytelling in shaping public discourse online.

Also in July, we commenced one of our key projects, the Powerlist Media Campaign. 

The Powerlist and Powerful Media are one of our longstanding clients. This year the Powerlist Celebrates its 20th Anniversary.

This campaign celebrates Black excellence and leadership across various industries, creating space for voices that have shaped and are still shaping Britain’s cultural and business landscapes. We were pleased to secure coverage on BBC Radio and in The Voice Newspaper. We are proud to help bring these powerful stories to the forefront.

July saw England win the UEFA Women’s Euro 2025 and our client Eni Aluko took centre stage commentating on the incredible football tournament. In addition to being a pundit on ITV, Eni was also interviewed by Good Morning Britain and Sky News to share her insights and thoughts on the matches. Eni had an incredible opportunity to join the ITN to co-host a special programme of the Lionesses Parade in London. The Daily Mirror’s Darren Lewis and Tom Bryant also invited Eni into his offices for an interview about her life outside punditry which resulted in a double page spread and front page blurb.

As the month wrapped up, ESPR reflected on its participation in SheBoss UK 2025, where Eva Simpson moderated one of the key panel sessions. The event was a powerful gathering spotlighting women in leadership, innovation, and enterprise. It was an honour for ESPR to contribute to this celebration of impact, ownership, and resilience.

It has been a full and rewarding July. Each of these engagements has deepened ESPR’s commitment to strategic communication and community connection. ESPR looks forward to building on this momentum as we head into August, stronger, bolder, and even more intentional.

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Powerlist Media, Tudor Trust, Runnymede Trust, NHS, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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Empowering the Next Generation: ESPR teams up with PRCA to Deliver PR Masterclass to Budding PRs

ESPR’s founder, Eva, delivered an engaging and practical PR masterclass to Year 8 students in Croydon recently. The session was part of the PRCA schools Outreach Programme offering students an enriching opportunity to explore the dynamic world of Public Relations.

The workshop was designed to introduce young minds to the real-life applications of PR, media, and effective communication. With a focus on storytelling, audience engagement, reputation management, and brand communication, the session helped students connect classroom learning with the skills needed in today’s evolving communications landscape. They have the opportunity to write press releases and crisis communications response statements.Feedback from the session was overwhelmingly positive:

  • 100% of students said they developed a better awareness of opportunities in PR
  • 88% felt inspired to consider a career in PR
  • 100% now feel more ready for a career than they did before the workshop
  • 75% were inspired to work harder at school to improve their chances of pursuing a PR-related career

Students particularly enjoyed the hands-on group activities, including an interactive task that involved protecting a celebrity client, a fun yet insightful way to experience the realities of reputation management.

Eva said: “This really has been one of the highlights of my year so far. I got to introduce the pupils to the world of PR, what it is, how it works and how I went from being a journalist on the Daily Mirror and The Times, to setting up and running my own PR agency.

“The students were so engaged, asking smart thoughtful questions and really getting stuck in. It’s so important to show young people what’s out there. Massive thanks to the PRCA for the opportunity, I’m so proud to be part of this amazing programme. 

According to the school’s leadership, the workshop stood out for being both informative and enjoyable. Students walked away with not only practical knowledge but also a clearer picture of what it takes to thrive in the world of communications and PR. The workshop also helped them understand the value of subjects like English and Literature in shaping a successful career in the industry.

This impactful event is a strong reflection of ESPR’s commitment to youth empowerment, education, and the future of strategic communication. Through its school outreach initiatives, ESPR continues to invest in equipping the next generation with the tools they need to tell powerful stories, build meaningful brands, and make lasting impact through communication.

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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ESPR at SheBoss 2025: Unlocking Wealth, Ownership and Intentional Growth

SheBoss UK 2025 convened some of the most impactful voices in business, leadership, and media for a dynamic, full-day summit in London on July 31st 2025.. The event at luxury Park Hyatt London River Thames,gathered female entrepreneurs, creatives, investors, and thought leaders to explore themes of wealth creation, ownership, and intentional growth.

The summit opened with a powerful keynote address by Hon. Shirley Botchwey, Commonwealth Secretary-General, who highlighted the role of African and diaspora women in shaping global business ecosystems. She was followed by Bell Ribeiro-Addy, Labour MP for Clapham and Brixton Hill, who spoke on inclusive leadership and the future of female-led enterprise in the UK.

Representing Eva Simpson Public Relations (ESPR), Founder Eva Simpson moderated the closing panel titled: “Wealth Unlocked: The Power of Ownership, Investing, and Intentional Growth.” The session tackled real-world strategies around building wealth, protecting creative work, and scaling sustainably.

The panel featured four leading women redefining success on their own terms:

  • Valerie Obaze, CEO of R&R Skincare, shared how she created a luxury skincare brand built on African-sourced ingredients and an entirely local supply chain.
  • Joy Adesanya, CEO of AJ Skylar Ltd, discussed scaling fashion and beauty brands across two continents while maintaining purpose and profit.
  • Tola Adeogbo, Creative Director of Florian London, spoke about brand identity, product integrity, and navigating the fashion space with intention.
  • Moss Onyi, filmmaker and creative director, offered insight on monetising content, protecting intellectual property, and building digital assets for long-term value.

Eva’s role as moderator brought sharp focus and meaningful connection to the discussion, reinforcing ESPR’s commitment to impactful storytelling and media representation.

“To hear these women speak about ownership and growth so intentionally was powerful. We need more spaces that amplify these voices and create meaningful exchange,” — Eva Simpson 

She Boss 2025 was more than a summit, it was a statement. And ESPR is proud to be part of that ongoing story: empowering voices, shaping narratives, and helping women step fully into their influence.

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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Powerlist 2026 to Mark 20 Years of Black British Excellence with Landmark Celebration

Historic Anniversary to Honour Pioneers, Trailblazers and Cultural Icons

London, UK – July 24, 2025 – The countdown is officially underway for the prestigious Powerlist 2026, as it prepares to celebrate its 20th year of honouring the most influential Black people in Britain. Powerful Media will host the Celebration of Black Excellence Awards, at which the Powerlist will be launched, in just three months – on Friday, October 24, 2025. The landmark celebration will take place at the JW Marriott Grosvenor House, Park Lane, London.

Sir Lewis Hamilton, Edward Enninful OBE, Karen Blackett CBE, and Dame Sharon White are just some of the high-profile names to have been given the coveted title as Powerlist Number One over the years.

The Celebration of Black Excellence Awards, now a staple of the awards calendar, has also featured keynote speeches delivered by former Prime Ministers Gordon Brown and Theresa May.

Launched by Powerful Media Ltd the Powerlist, this year published in partnership with J.P Morgan and HSBC, with Gold sponsor PwC, was created to celebrate and shine a light on the UK’s most inspirational and influential people of African, African Caribbean, and African American heritage. Now entering its 20th year, the Powerlist has grown into a vital platform that not only recognises Black excellence across sectors but also helps to reframe narratives, influence perceptions, and empower the next generation of leaders. 

Reflecting on the significance of this year’s anniversary edition, Michael Eboda, CEO of Powerful Media, said: “The 20th anniversary of the Powerlist is a huge milestone. Two decades ago, we set out to change the narrative and to showcase Black excellence. This year’s Powerlist and awards ceremony will be a powerful reminder of how far we’ve come and how much more we can achieve. It will be a night of legacy, leadership, and looking ahead to a future where representation and recognition go hand in hand.”

Over the years, the Powerlist stage has been graced by the likes of former Children’s Laureate Malorie Blackman, campaigner Gina Miller, Olympian Denise Lewis recipient of the Lifetime Achievement Award in 2025 and last year’s number one Powerlistee – CEO of Forterro, Dean Forbes – icons and leaders whose achievements have not only shaped their fields but also the broader cultural and social landscape. These individuals have not only broken barriers but have transformed industries, challenged injustices, and led with vision, courage, and purpose.

Yvonne Eno, a founding director of Powerful Media, said, “The Powerlist is an incredible annual event, where people from all industries come together to celebrate and champion people who are trailblazing and exceptional in their chosen field.”

Speaking about the driving purpose behind the Powerlist, Eboda continued, “We wanted to create something that could act as a counter-narrative to the often-negative portrayal of Black people in the media. The Powerlist is about visibility, recognition, and inspiration.”

Tickets for the Powerlist 2026 Gala and Celebration of Black Excellence Awards are now available through the Powerful Media website. 

ENDS

Notes to Editors

Powerlist 2026 Gala and Celebration of Black Excellence Awards take place on Friday October 24th, 2025, Grosvenor House, 86-90 Park Lane, London.

Established in 2006 by Powerful Media Ltd, the Powerlist was created to celebrate and shine a light on the UK’s most inspirational and influential people of African, African Caribbean, and African American heritage. Now celebrating its 20th anniversary, the Powerlist has grown into a vital platform that not only recognises Black excellence across sectors but also helps to reframe narratives, influence perceptions, and empower the next generation of leaders.

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Eni Aluko named in ITV’s Star-Studded Presenting Line-Up for UEFA Women’s Euros 2025

Football pundit, former Lioness, and trailblazer for representation in sport, Eni Aluko is bringing her expertise and insight to ITV’s official broadcast team for the UEFA Women’s Euros 2025.

ITV unveiled Eni as part of its “stellar”  presenting and punditry line-up for the summer’s most anticipated football tournament. A seasoned broadcaster and former England international, Eni offers deep analysis, commentary, and thought-provoking perspectives across ITV1, ITVX, STV, and ITV4.

At ESPR, we are proud to celebrate this exciting milestone in our client Eni’s broadcasting career. She continues to raise the bar not just in sports media, but in leadership, inclusion, and visibility for women, Black professionals, and underrepresented voices in football and beyond.

The UEFA Women’s Euros 2025 kicked  off on Tuesday 2nd July with coverage of Finland vs Iceland and will see ITV broadcast every single match of the tournament live. Viewers can expect expert coverage led by Laura Woods and Seema Jaswal, with Eni joining an elite panel including Karen Carney, Emma Hayes, Vicky Losada, Laura Georges, and Caroline Weir.

After covering the games for ITV Eni will be heading out to Switzerland for the Lionesses’ matches, with UEFA. She’ll then be heading to Morocco for the Women’s AFCON with CAF, the African Football Federation..  

Niall Sloane, ITV Director of Sport, said: “We are proud at ITV to broadcast the UEFA Women’s Euros 2025 in what we expect to be a brilliant tournament showcasing the very top footballers in Europe. The women’s game continues to grow from strength to strength, and ITV will be front and centre to provide expert coverage, analysis and thought provoking punditry with our elite broadcasting team.”

Eni said: “Very proud to be back as part of the brilliant ITV team for the Women’s Euros 2025  🙌

“Super excited to be covering the games with ITV, before heading out to Switzerland as an UEFA ambassador for the Lionesses’ matches. Then I’ll be heading to Morocco for the Women’s AFCON with CAF, the African Football Federation.

“I can’t wait for a packed summer of incredible elite women’s football – and I’ll be cheering on the reigning champions, the Lionesses, every step of the way.  Let’s go!”

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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Idris Elba gets Sierra Leone Parliament green light for “dream” eco-city island

Landmark moment as government officials ratify investment bill backing ambitious vision for Sherbro Island

FREETOWN, Sierra Leone, 26 June 2025 – Actor and philanthropist Idris Elba and Sherbro Alliance Partners (SAP) have been formally granted approval by the Parliament of Sierra Leone to lead the regeneration of the beautiful Sherbro Island and transform it into an eco-friendly “smart city”.

The Parliament of Sierra Leone has officially ratified a landmark public-private partnership (PPP), established to lead the development of Sherbro Island into a Special Economic Zone (SEZ). The initiative, which has received unanimous backing from the island’s Paramount Chiefs and the wider Bonthe community, will operate as the official Development Authority for Sherbro Island.

Elba partnered with his childhood friend Siaka Stevens in 2019 to form SAP with a mission to transform Sherbro Island into a large-scale and sustainable eco-city, a driver of economic growth for Sierra Leone and the surrounding West Africa region. They share a commitment to building a legacy in Sierra Leone that will promote investment and rapid sustainable growth.

Idris Elba, Co-Founder of Sherbro Alliance Partners, said: “The ratification of the Investment Framework Agreement by the Government and Parliament of Sierra Leone is a landmark moment. It brings us closer to realising our vision of building a pioneering eco-smart city –  the first of its kind in West Africa.

“This is more than a development project. It’s a platform for long-term investment, innovation, and inclusive growth. My commitment to unlocking Africa’s potential and reshaping how the world sees development on the continent has never been stronger. Sherbro is ready and the future starts now.”

Siaka Stevens, Co-Founder and CEO of Sherbro Alliance Partners, said: “This marks a defining moment for our beloved country and for this transformative project. This milestone represents the culmination of years of hard work, collaboration, and belief in what Sierra Leone can offer the world when we think boldly and build with purpose.

“Sherbro Island City is more than just a dream, it is now a legally enshrined commitment to building a new model of sustainable development, investment, and innovation on the African continent.

“I am deeply grateful to the Government of Sierra Leone, our partners, and everyone who has supported this vision from the beginning. Together, we are laying the foundations for a city that reflects the very best of Sierra Leone, its resilience, its talent, and its future.”

Octopus Energy Generation, one of Europe’s largest investors in clean energy, is set to play a pivotal role in shaping Sherbro Island’s energy future. As part of the island’s transformation, Octopus is partnering with the organisation to develop Sierra Leone’s first wind farm to generate clean, affordable power – accelerating energy access, boosting the local economy and unlocking entrepreneurial energy opportunities across the region.

The Government of Sierra Leone and Sherbro Alliance Partners’ commitment to Sherbro Island is reflected in the design of a model SEZ – one that welcomes investors, residents, and visitors alike. Designed with input from local communities and global experts, the plan focuses on sustainable development that protects Sherbro Island’s natural ecosystems while delivering long-term benefits for the people of Sierra Leone.

The development programme will operate under a clear legal and investment framework designed to attract and protect responsible, long-term investment. It anticipates a diverse economy built on services and manufacturing, creating quality jobs for Sierra Leoneans and bringing new skills and opportunities to the region. With modern infrastructure, transparent governance, smart technology, and climate-sensitive policies at its core, the Sherbro SEZ will be a blueprint for inclusive, future-focused growth.

Zoisa North Bond, CEO of Octopus Energy Generation, said: “This is an important milestone and a powerful signal of confidence in the extraordinary potential of this project. With its abundant natural resources, Sierra Leone can become a global showcase for community-driven, economic growth powered by green electrons.

“With the country aiming for 85% renewable energy capacity by 2030, and with the ratification of the investment framework bill as an anchor of that ambition, Sierra Leone can step onto the global stage as a strong voice in Africa’s clean energy transition. 

“By building Sierra Leone’s first wind farm, we’re creating new opportunities for investment, green jobs, and long-term prosperity. This project will deliver lasting impact for the country’s young and vibrant population and stands as a bold step towards an economy that puts people and planet at its heart. We’re incredibly proud to help bring it to life.”

ENDS

Press contact:

Eva Simpson

media@es-pr.co.uk

ESPR

Notes to Editor:

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Idris Elba plans to be in Freetown to mark this special occasion.

About Sherbro Alliance Partners (SAP)

Founded in 2019 by Idris Elba and Siaka Stevens, Sherbro Alliance Partners (SAP) is an infrastructure development firm spearheading the Sherbro Island City project in Sierra Leone. With a mission to establish the world’s inaugural Afro-Dynamic Eco-City, the organisation aims to create a secure, diverse, sustainable, and pioneering hub for business and tourism. This visionary project will serve as a home for islanders, Sierra Leoneans, the diaspora, individuals of African descent, and global expatriates. Sherbro Alliance Partners 

Sherbro Island is an island on the southern coast of Sierra Leone, with over 65 miles of tropical beaches. Leveraging this natural beauty, Sherbro Island’s economy is expected to be initially driven by tourism, with projects developed and constructed with respect for the island’s biodiversity. Early pilot projects for agricultural products and services and aquaculture farms are also under consideration. 

About Octopus Energy Generation

Octopus Energy Generation is driving the renewable energy agenda and building green power for the future. It is reshaping the market by leading the transition to a cleaner, greener future through renewable projects connected more deeply to customers and businesses. As one of Europe’s largest specialist renewables investors, it manages 4.3 GW of energy projects like wind and solar farms in over 15 countries, worth £7bn ($9bn/ €8.5bn). These generate enough green power for 2.4 million homes every year – the equivalent of taking over 1 million petrol cars off the road.

Octopus comes up with innovative tech-enabled products to change ingrained thinking about energy, positively influence the net zero economy, deliver cheaper energy for customers and make it easier for everyone to be a part in the energy transition. 

For more information, check out our website.

About Octopus Energy Group

Octopus Energy is a global clean energy tech business, driving the affordable, green energy system of the future. Under its own retail brand, Octopus delivers world-class customer service and cutting-edge energy products to over 9 million households globally. Its operations span 32 countries and the entire energy value chain. The group invests in, builds and flexibly manages renewable energy, operating a £7 billion portfolio of projects.

Octopus has licensed its advanced data and machine learning platform, Kraken, to support over 60 million customer accounts worldwide through licensing deals with companies such as EDF, E.ON and Origin Energy. Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide. For more information, check out our website.

Special Economic Zones (SEZ)

An SEZ is a geographically delineated region that is subject to different economic regulations to other regions in the same country for the purpose of attracting levels of foreign direct investment that could not otherwise be achieved. 

Successful examples of SEZs can be seen across West Africa, including Lekki (Nigeria) and globally, in Shenzhen (China) and Dubai (UAE). Businesses thrive on certainty, and SEZs consistently rank highly on the World Bank’s ‘Ease of Doing Business’ index as they provide long-term consistency through clear and transparent governance and thus attract investors.

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ESPR Shortlisted for Two PROS Awards Celebrating Industry Excellence

ESPR is thrilled to have received two  nominations at the PROS Awards 2025, a brilliant celebration of public relations excellence, particularly among Black, Asian, Mixed Race and Ethnic Minority professionals, supported by Google. For the second consecutive year, ESPR has been shortlisted among the industry’s top agencies, reaffirming its commitment to bold storytelling, inclusive strategy, and culture-led communication. 

In 2025, ESPR proudly stands out in two major categories:

🏆 Founder of the Year – Eva Simpson (Founder and Director) 

🏆 Agency of the Year – ESPR

These nominations reflect ESPR’s dedication to delivering public relations that drive real-world impact. At the heart of every campaign is a belief that representation matters, whether in media, in messaging, and in the teams who create it. ESPR continues to lead with purpose, prioritising people, culture, and clarity in every strategy.

The agency’s approach was recently highlighted at SXSW London, during the thought-provoking panel “I See Culture: Crafting Legacy Through Cultural Competency.” ESPR’s founder, Eva Simpson, spoke about the importance of cultural competency in modern communication and the value of embracing heritage as an asset rather than a burden. 

The PROS Awards shine a light on agencies shaping the future of PR, and ESPR is proud to be recognised alongside other changemakers driving meaningful narratives across industries.

For ESPR, this recognition is not just a milestone; it’s motivation to keep pushing boundaries, amplifying voices, and crafting stories that matter.

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

Written by Grace Akintunde

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I See Culture: ESPR founder Eva Simpson Shares Her Journey at SXSW London

Founder and Director of ESPR, Eva Simpson, took to the stage at the inaugural SXSW London festival earlier this month, speaking on a powerful panel titled “I See Culture: Crafting Legacy Through Cultural Competency.”

The event, held at a packed venue in Shoreditch, East London, brought together creatives and thought leaders from across the UK and beyond. Joined by Eva Omaghomi, the founder of Forster Jones Associates, a culture architect and Community Engagement Advisor to King Charles III, and Irene Agbontaen, the Director of Artist Brand Strategy (Europe) at UTA and also the founder of TTYA London, a fashion brand for tall women, and a respected voice in music and fashion, Eva spoke passionately about her career journey – from breaking barriers in Fleet Street newsrooms to launching award-winning agency ESPR. The session drew a full house, with standing room only, as Eva shared her perspective on why cultural capital is not only important but vital.

Drawing on her 20+ year career – from national newspapers including The Times, thelondonpaper and the Daily Mirror, to founding one of the UK’s leading PR agencies specialising in complex race and inclusion narratives – Eva spoke about how cultural capital should be embraced, not downplayed.

“People often think culture is something that will hold them back,” Eva told the audience. “But our backgrounds, our accents, our ways of seeing the world – they’re our power. They shape how we connect, create and lead.”

Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere.

The panel was part of a broader programme of SXSW London sessions focused on innovation, culture and identity. The success of the “I See Culture” panel highlighted the growing appetite for meaningful conversations around race, representation and legacy within media and communications.

ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.

If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk

ENDS

Written by Grace Akintunde