ESPR’s founder, Eva, delivered an engaging and practical PR masterclass to Year 8 students in Croydon recently. The session was part of the PRCA schools Outreach Programme offering students an enriching opportunity to explore the dynamic world of Public Relations.
The workshop was designed to introduce young minds to the real-life applications of PR, media, and effective communication. With a focus on storytelling, audience engagement, reputation management, and brand communication, the session helped students connect classroom learning with the skills needed in today’s evolving communications landscape. They have the opportunity to write press releases and crisis communications response statements.Feedback from the session was overwhelmingly positive:
- 100% of students said they developed a better awareness of opportunities in PR
- 88% felt inspired to consider a career in PR
- 100% now feel more ready for a career than they did before the workshop
- 75% were inspired to work harder at school to improve their chances of pursuing a PR-related career
Students particularly enjoyed the hands-on group activities, including an interactive task that involved protecting a celebrity client, a fun yet insightful way to experience the realities of reputation management.
Eva said: “This really has been one of the highlights of my year so far. I got to introduce the pupils to the world of PR, what it is, how it works and how I went from being a journalist on the Daily Mirror and The Times, to setting up and running my own PR agency.
“The students were so engaged, asking smart thoughtful questions and really getting stuck in. It’s so important to show young people what’s out there. Massive thanks to the PRCA for the opportunity, I’m so proud to be part of this amazing programme.
According to the school’s leadership, the workshop stood out for being both informative and enjoyable. Students walked away with not only practical knowledge but also a clearer picture of what it takes to thrive in the world of communications and PR. The workshop also helped them understand the value of subjects like English and Literature in shaping a successful career in the industry.
This impactful event is a strong reflection of ESPR’s commitment to youth empowerment, education, and the future of strategic communication. Through its school outreach initiatives, ESPR continues to invest in equipping the next generation with the tools they need to tell powerful stories, build meaningful brands, and make lasting impact through communication.
Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.
ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.
If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk
Written by Grace Akintunde