Football pundit, former Lioness, and trailblazer for representation in sport, Eni Aluko is bringing her expertise and insight to ITV’s official broadcast team for the UEFA Women’s Euros 2025.
ITV unveiled Eni as part of its “stellar” presenting and punditry line-up for the summer’s most anticipated football tournament. A seasoned broadcaster and former England international, Eni offers deep analysis, commentary, and thought-provoking perspectives across ITV1, ITVX, STV, and ITV4.
At ESPR, we are proud to celebrate this exciting milestone in our client Eni’s broadcasting career. She continues to raise the bar not just in sports media, but in leadership, inclusion, and visibility for women, Black professionals, and underrepresented voices in football and beyond.
The UEFA Women’s Euros 2025 kicked off on Tuesday 2nd July with coverage of Finland vs Iceland and will see ITV broadcast every single match of the tournament live. Viewers can expect expert coverage led by Laura Woods and Seema Jaswal, with Eni joining an elite panel including Karen Carney, Emma Hayes, Vicky Losada, Laura Georges, and Caroline Weir.
After covering the games for ITV Eni will be heading out to Switzerland for the Lionesses’ matches, with UEFA. She’ll then be heading to Morocco for the Women’s AFCON with CAF, the African Football Federation..
Niall Sloane, ITV Director of Sport, said: “We are proud at ITV to broadcast the UEFA Women’s Euros 2025 in what we expect to be a brilliant tournament showcasing the very top footballers in Europe. The women’s game continues to grow from strength to strength, and ITV will be front and centre to provide expert coverage, analysis and thought provoking punditry with our elite broadcasting team.”
Eni said: “Very proud to be back as part of the brilliant ITV team for the Women’s Euros 2025 🙌
“Super excited to be covering the games with ITV, before heading out to Switzerland as an UEFA ambassador for the Lionesses’ matches. Then I’ll be heading to Morocco for the Women’s AFCON with CAF, the African Football Federation.
“I can’t wait for a packed summer of incredible elite women’s football – and I’ll be cheering on the reigning champions, the Lionesses, every step of the way. Let’s go!”
Eva launched ESPR, a black-owned UK PR agency to amplify unheard voices, particularly black communities and across Africa, and help organisations navigate sensitive cultural issues with authenticity and strategy. The agency has worked or partnered with a range of high-profile clients, including Buckingham Palace, NHS, Universal Records, and The Church of England. ESPR also supports the visibility of Black leaders and entrepreneurs including Dean Forbes, Eric Collins, and Kevin Okyere, CEO of Springfield Group.
ESPR continues to lead in this space, offering strategic PR rooted in cultural awareness and lived experience.
If you’re interested in working with us or would like to invite Eva to speak at your event, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk
Written by Grace Akintunde