We are proud to announce that ESPR has been appointed as the official PR team for Since ‘93, one of the UK’s most dynamic record labels, and its co-founder, Riki Bleau. This partnership will see us delivering strategic communications that spotlight both the label’s pioneering work and Riki’s influential leadership within British music.
Since its launch, Since ‘93 has become a powerhouse in the UK music scene building its reputation on an unrivalled ability to discover raw talent, shape unique artist brands, and release music that resonates not only across the UK but around the world. With creativity, innovation and cultural understanding at its heart, Since ‘93 continues to redefine the sound of modern British music.
At the forefront is Riki Bleau, a visionary music executive whose career has shaped the UK music industry for more than two decades. As co-founder of Since ‘93, Riki has played a key role in signing and guiding some of the nation’s most successful artists, including Naughty Boy, Emeli Sandé, and Sam Smith.
Globally Since 93 played a key role in the rollout of Tyla’s album WWP, with the artist herself surpassing 3.63B streams. The roster continues to grow with dynamic new signings, including Jamaican dancehall star Shenseea and Nigerian hitmaker Shallipopi, whose breakout single Laho has racked up over 130 million streams.
Riki also worked with the “King of Dancehall” Vybz Kartel on his long-awaited return to the UK after 15 years. He engineered an honour and performance at the MOBO Awards, curated a private dinner attended by a who’s who of music, sport, media, and fashion, and supported Team Kartel’s sold-out arena tours across the UK and Europe.
His achievements have earned him a place on the Powerlist of the UK’s most influential Black Britons and cemented his reputation as a driving force in British music. Riki’s unwavering commitment to empowering talent and championing creativity continues to set new standards across the industry.
Commenting on the partnership, Eva Simpson, founder of ESPR, said:
“We are thrilled to be working with Riki Bleau and the Since ‘93 team. Their influence on music and culture is extraordinary, and we look forward to telling the stories that showcase their impact, vision and creative brilliance.”
Through this collaboration, ESPR will bring its expertise in PR, media relations and cultural storytelling to amplify the voices of Since ‘93 and Riki Bleau, strengthening their impact both in the UK and globally.
ESPR has worked with clients and partners including Tudor Trust, Runnymede Trust, NHS, The Church of England, The Black Equity Organisation and Powerful Media.
ESPR also champions the visibility of Black leaders and entrepreneurs such as Dean Forbes, Eric Collins, and Kevin Okyere (CEO, Springfield Group).
At ESPR, we continue to lead with strategic PR rooted in cultural awareness, insight and lived experience.
If you’d like to collaborate with us or invite Eva to speak at your event, we’d love to hear from you, please get in touch:
📧 hello@es-pr.co.uk
🌐 www.es-pr.co.uk
Written by Grace Akintunde